It is quite difficult to grasp the true impact of the so-called fast fashion, which is cheap and produced very fast, but often at the cost of the wellbeing of workers, communities, wearers and the environment. Overconsumption on one hand poses major challenges regarding the use of resources and the associated negative effects on ecosystems and the environment. On the other hand, buying or purchasing practices of the fashion brands often raise concerns regarding their impact on the everyday life, health and wellbeing within the producing countries of fast fashion.
With the dossier Fast Fashion – A Balance Sheet in 3 parts we had the great opportunity to conduct a study on buying practices in fast fashion and the social and environmental effects of the global fashion industry to shine a light on the mechanisms behind them, expressing their impacts in numbers and showing potentially better buying practices. Together with and published through Christliche Initiative Romero e.V. and in the name of Beneficial Design e.V. the research also included qualitative interviews with experts from the industry such as Dr. Reiner Hengstmann (Go4more), Dr. Frank Hoffer (ACT Organisation), Kate Larsen (SupplyESChange Initiative, Kate Padget-Koh (Love Couture Asia), Lavinia Muth (ArmedAngels, Social Fashion Company GmbH), Maik Pflaum (CIR) and Prof. Marsha Dickson (Better Buying Organisation). The research resulted in two articles by Sarah Maria Schmidt and Prof. Friederike von Wedel-Parlow and with support from Magdalena Schaffrin ((Kalaidoscope/Neonyt) published in the dossier.